The work behind
sea change
Bullish about embracing owned and new media,
Lauren has built executive presence and reputation strategy for some of the most recognized companies, including Amazon where she ran global social programs — 35 channels, 111M+ followers, nine countries — and advised on high-stakes issues and crisis response on social.
She has partnered directly with dozens of C-suite leaders on their social programs.
She founded Sea Change because the executives who figure this out first will have an edge. She wants to help more of them get there.
Lauren Sanborn is a communications and social media strategist who's spent her career running social teams inside major comms organizations.
Bullish about embracing owned and new media, Lauren has built executive presence and reputation strategy for some of the most recognized companies, including Amazon where she ran global social programs — 35 channels, 111M+ followers, nine countries — and advised on high-stakes issues and crisis response on social.
She has partnered directly with dozens of C-suite leaders, on their social programs.
She founded Sea Change because the executives who figure this out first will have an edge. She wants to help more of them get there.
crowdstrike
amazon
executive advisory
Set new social strategy | 1M+ LinkedIn followers | MoM growth of employee advocacy program
20-person team lead | 2nd most followed LinkedIn page | Senior exec social support
Personal social programs for multiple CEOs & C-Suite leaders
This isn't about hacks for the masses or content templates that don't pass the sniff test with an executive's schedule and risk tolerance.
Lauren's guidance comes from deep experience inside comms organizations, working on real-time issues, reputation management, and high-stakes executive relationships.
She's supported leaders with high expectations and limited time.
what makes this different
There are a lot of social
"experts"
out there.
That means evaluating your business context, competitive landscape, and what's been tried. And doing it quickly and efficiently.
From there, the work is specific to your voice, your audience, your priorities.
how Lauren works
