Blog
Contact
Gallery
About
Home

Sea Change works with senior executives and the comms leaders who support them to build social presence that holds together — strategically and over time. Every engagement starts with a diagnostic.

think of Sea Change
like your 
comms advisor

New-School

think of Sea Change like your 

comms advisor

New-School

what we do

executive positioning & social presence

what we do

executive positioning & social presence

Understand where you are now: your current activity, what peers and competitors are doing, and where there is white space and opportunity

Build a fluff-free, authentic narrative framework based on your expertise and point of view

Create a simple content system: topics, formats, cadence, guardrails — so it runs without taking over your calendar

Draft content, coach, and make showing up consistently feel manageable

social communications strategy for brands

social communications strategy for brands

Audit current social programming, what's working in your category, and where the gaps are

Define how your brand accounts, executive voices, and any employee social programs work together 

Build your messaging architecture: content pillars, formats, cadence, editorial guardrails

Establish a measurement framework with KPIs and a reporting rhythm 

Develop crisis and issues protocols: escalation maps, response playbooks, and real-time counsel


trainings, workshops, & speaking

trainings, workshops, & speaking

Design a custom session for your leadership offsite, team meeting, or conference — covering how to get execs more comfortable with social, emerging platform trends relevant to comms, wading into social video, crisis and issues response, and more.

how engagements are structured

04

support

Ongoing monthly advisory to keep the strategy sharp

03

launch

Hands-on support before and after launch to make sure all goes smoothly

02

build

Sprint to build a system based off the findings from the assessment

01

diagnose

Assessment including stakeholder interviews, competitive analysis, and audit

common questions

What’s included in the diagnostic?

A real look at where you are — your current activity, what peers and competitors are doing, what's been tried before and why it isn't working. Stakeholder interviews when relevant. You walk away with a clear picture of the gap and a recommendation for what to build.

Do you write posts for executives?

Yes, depending on the engagement. The priority is always building a system where you can show up consistently — crafting the content is part of that for a lot of clients.

How is this different from a social media agency?

With Sea Change, you're getting senior-level counsel and working directly with someone who has spent years partnering with executives at the highest levels of major organizations. At most agencies, that work gets handed to junior account teams.

Who do you typically work with?

Senior executives — CEOs, founders, C-suite leaders — who know they need to be more visible and want to do it right. And the comms leaders, CMOs, and CCOs who support them and need a strategic partner, not just an executor.

What does an engagement cost?

Every engagement starts with a diagnostic that ranges in fee depending on complexity. Strategy development and ongoing retainers are scoped from there. Get in touch to talk through your situation.

If something here hits a nerve, let's talk about where to start.

X