think of Sea Change
like your
comms advisor
NEW-school
Understand where you are now: your current activity, what peers and competitors are doing, and where there is white space and opportunity
Build a fluff-free, authentic narrative framework based on your expertise and point of view
Create a simple content system: topics, formats, cadence, guardrails — so it runs without taking over your calendar
Draft content, coach, and make showing up consistently feel manageable
Audit current social programming, what's working in your category, and where the gaps are
Define how your brand accounts, executive voices, and any employee social programs work together
Build your messaging architecture: content pillars, formats, cadence, editorial guardrails
Establish a measurement framework with KPIs and a reporting rhythm
Develop crisis and issues protocols: escalation maps, response playbooks, and real-time counsel
Design a custom session for your leadership offsite, team meeting, or conference — covering how to get execs more comfortable with social, emerging platform trends relevant to comms, wading into social video, crisis and issues response, and more.
how engagements are structured
04
support
Ongoing monthly advisory to keep the strategy sharp
03
launch
Hands-on support before and after launch to make sure all goes smoothly
02
build
Sprint to build a system based off the findings from the assessment
01
diagnose
Assessment including stakeholder interviews, competitive analysis, and audit
what success looks like
20%+ increase in reach of reputational messages.
Grew reach and engagement on trust-building messages across key audiences — analysts, customers, media, policymakers — through a coordinated program across brand accounts and employee advocacy.
From sporadic to consistent — in less than six months.
Built a sustainable CEO social presence in five months, publishing more in that time than he had in all of the previous year, with engagement climbing alongside it.
inbound partnership inquiry that led to business.
A Fortune 500 CEO's LinkedIn content generated a direct partnership inquiry — the kind of outcome that's nearly impossible to engineer and easy to miss without a consistent presence.
common questions
A real look at where you are — your current activity, what peers and competitors are doing, what's been tried before and why it isn't working. Stakeholder interviews when relevant. You walk away with a clear picture of the gap and a recommendation for what to build.
Yes, depending on the engagement. The priority is always building a system where you can show up consistently — crafting the content is part of that for a lot of clients.
With Sea Change, you're getting senior-level counsel and working directly with someone who has spent years partnering with executives at the highest levels of major organizations. At most agencies, that work gets handed to junior account teams.
Senior executives — CEOs, founders, C-suite leaders — who know they need to be more visible and want to do it right. And the comms leaders, CMOs, and CCOs who support them and need a strategic partner, not just an executor.
Every engagement starts with a diagnostic that ranges in fee depending on complexity. Strategy development and ongoing retainers are scoped from there. Get in touch to talk through your situation.
